Does your Facebook content hook people? 7 questions to score your strategy and improve it.
1 Which format do you use most on Facebook?
Native videos (not YouTube links) get 10× the reach of link posts. Facebook Reels are in a growth phase.
📝 Text + image
🎬 Native video
🎞️ Facebook Reels
🔗 Post with an external link
📊 Poll
2 Where do you mainly post?
In 2026, Facebook Groups get 5-10× the organic reach of Pages. The Page feed is dead for organic.
👥 In Facebook Groups (mine or others')
📄 On my Facebook Page
👤 On my personal profile
📢 All of them equally
3 How do your Facebook posts open?
On Facebook, "See more" appears at 475 characters. If your hook doesn't grab people before that, nobody expands it.
🎯 Provocative question or striking data point
📖 Personal story with emotion
📋 List or quick tips
💡 Sharing news or an article with an opinion
👋 Generic or company post
4 Do you encourage comments on your posts?
On Facebook, comments weigh 5× more than likes in the algorithm. A comment drives distribution; a like, almost nothing.
Yes, I always end with a question
Sometimes
No, I post and wait
5 How often do you post on Facebook?
On Facebook, 1 quality post/day > 5 mediocre posts. Content overload gets you penalized by the algorithm.
1-2 posts a day
4-6 posts a week
2-3 a week
When I remember
6 Do you use Facebook Live or Reels?
Facebook Live gets 6× the reach of a text post. Facebook Reels are in an organic growth phase (like Instagram's in 2020).
Yes, regularly (Live or Reels)
I've tested it sometimes
No, only text/image posts
7 Do you reply to every comment?
On Facebook, replying to comments creates an "engagement loop" that the algorithm rewards with more distribution. Each reply = +1 signal.
Yes, always, and fast
Only the most relevant ones
Almost never
-
de 100
-
-
Sources: Adam Erhart, Justin Welsh, Jess Cook · CUBO-07 · Organic social "Facebook Groups get 5-10× the organic reach of Pages." — Adam Erhart "Comments weigh 5× more than likes in Facebook's algorithm." — Justin Welsh
🚀 Want to automate your Facebook strategy?
RankStudio Social audits your post with a deterministic Reach Score (0-100) — Facebook included. Same text, same score.