Does your Instagram content hook people? 7 questions to score your strategy and improve it.
1 Which format do you use most on Instagram?
Reels get 2-3× the reach of static photos. Carousels get the highest engagement per post.
📸 Static photo
🎠 Carousel (multiple images)
🎬 Reels (short video)
📱 Stories
🔗 Post with link in bio
2 How do your Reels open?
On Reels you have 1-3 seconds to hook people. The visual hook (not just the text) decides whether they watch or scroll.
🎯 Striking visual hook (motion, on-screen text)
🗣️ Talking to camera with a provocative data point
🎵 Trending audio + original content
📝 Slow intro with no clear hook
3 Do you use Stories as a funnel?
Stories with poll/quiz stickers get 3× more interaction. They're where your "warm" audience interacts.
Yes, with daily polls/quizzes/CTAs
Sometimes, but without a strategy
I almost never use Stories
Only to re-share posts
4 What's your engagement rate per post?
Engagement rate = (likes + comments + saves + shares) ÷ followers. On Instagram, good engagement is >3%.
Above 5%
Between 3% and 5%
Between 1% and 3%
Below 1%
I don't track it
5 How often do you post?
On Instagram, quality > quantity. 3-5 posts/week with good engagement > 7 mediocre posts. But daily Reels accelerate growth.
1+ Reel a day
4-6 posts a week (mix of formats)
2-3 posts a week
When I remember
6 Do you create content people save?
Saves are the strongest signal for Instagram's algorithm. A saved post is worth 3-5× a like.
Yes, my posts get saved a lot (lists, tutorials, templates)
Sometimes
I don't know if people save them
Almost never
7 Do you have an active community in the comments?
Instagram measures "relationship," not just "reach." Comments from the same people = a community signal = more distribution.
💬 Yes, always the same people comment
Some comments, but little depth
Mostly likes, few comments
Almost zero interaction
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Sources: Adam Erhart, Justin Welsh, Jess Cook · CUBO-07 · Organic social "Saves are the strongest signal for Instagram's algorithm." — Adam Erhart "A Reel with a visual hook in the first 1.5 seconds gets 3× the retention." — Jess Cook
🚀 Want to automate your Instagram strategy?
RankStudio Social audits your post with a deterministic Reach Score (0-100) — Instagram included. Same text, same score.