Does your X content hook people? 7 questions to score your strategy and improve it.
1 Which format do you use most on X?
Threads get 3-5× the engagement of a standalone tweet. Tweets with images get 150% more retweets.
📝 Text tweet (text only)
🖼️ Tweet with image
🧵 Threads
🎬 Tweet with video
🔗 Tweet with link
2 How do your tweets/threads open?
On X you have 280 characters to hook people. The first tweet of a thread decides whether they read the rest.
🎯 A contrarian data point or striking figure
📖 Personal story or anecdote
📋 Quick list (3-5 points)
💡 Direct opinion, no context
👋 Generic greeting or tweet
3 Do you join other people's conversations?
On X, strategic replies on big accounts are the #1 growth source. It's not posting — it's commenting.
💬 10+ daily replies on big accounts
🗣️ 3-9 daily replies
📱 I only reply when mentioned
❌ I almost never interact
4 What's your engagement rate?
Engagement rate = (likes + replies + retweets) ÷ impressions. On X, good engagement is >1%.
Above 2%
Between 1% and 2%
Between 0.5% and 1%
Below 0.5%
I don't track it
5 How often do you post on X?
X is the highest-frequency platform. 3-5 tweets/day is the minimum to grow. Daily consistency matters more than individual quality.
5+ tweets a day
3-5 tweets a day
1-2 tweets a day
Several a week
When I remember
6 Do you use Spaces?
Live Spaces generate 5× more engagement than a tweet and build real community. They're X's "carousel".
Yes, regularly (1+/week)
Sometimes (1-2/month)
Almost never
I don't know what they are
7 Does your content spark conversation or just likes?
On X, replies weigh more than likes in the algorithm. A tweet with 5 replies > a tweet with 50 likes.
💬 My tweets spark debates and replies
❤️ Mostly likes and retweets
😶 Little interaction overall
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Sources: Justin Welsh, Lara Acosta, Jasmin Alic · CUBO-07 · Organic social "Threads get 3-5× the engagement of a standalone tweet." — Justin Welsh "Strategic replies on big accounts are the #1 growth source on X." — Lara Acosta
🚀 Want to automate your X strategy?
RankStudio Social audits your post with a deterministic Reach Score (0-100) — X/Twitter included. Same text, same score.