Does your LinkedIn content hook people? 7 questions to score your strategy and improve it.
1 Which format do you use most?
Carousels get 2-3× the impressions of plain text. Documents are the most shared format.
📝 Text post (text only)
🖼️ Image + text
📄 Carousel / Document
🎬 Video
🔗 External link
2 How do your posts open (the first 2 lines)?
The hook is 80% of success on LinkedIn. The first 2 lines decide whether they read or scroll.
🎯 Striking data point or question
📖 Personal story
💡 Direct tip
👋 Generic greeting ("Hi everyone...")
3 Which CTA do you use at the end?
The right CTA can triple your comments. "Comment X" beats "give it a like".
💬 "Comment [specific question]"
💾 "Save this post"
🔄 "Share if this helped"
❌ I don't use a CTA
🔗 Link to my site/service
4 How many comments do you leave on other posts per day?
Engagement goes both ways. Strategic comments on other people's posts are the #1 source of organic growth.
0-2 comments
3-10 comments
11-20 comments
More than 20
5 Do you know your SSI (Social Selling Index)?
LinkedIn's SSI measures your effectiveness in 4 areas (0-100). Above 70 = top 1%.
Yes, 70+
Yes, 40-69
Yes, below 40
I don't know it
6 How many connection requests do you send per week?
Personalized connection requests get 2× the acceptance rate. Networking is the foundation of growth.
0 (I don't send any)
1-10 personalized
11-25 personalized
More than 25 (generic?)
7 How often do you post?
Consistency beats frequency. 3 posts/week with engagement > 7 posts without a strategy.
Daily
3-5 times a week
1-2 times a week
When I remember
-
de 100
-
-
Sources: Jasmin Alic, Richard van der Blom, Lara Acosta, Lea Turner · CUBO-06 · 84 files, 42 videos "Carousels get 2-3× the impressions of plain text." — Richard van der Blom "An SSI above 70 puts you in the top 1%." — Lara Acosta