CUBO-07 · Organic social

Content Maturity Calculator

Does your content strategy have foundations? 8 questions to measure your maturity across 4 pillars.

1 How many pieces of evergreen content do you have published?

Evergreen content is the foundation. A content library of 20-50 pieces gives you authority for months.

0-5 pieces

6-20 pieces

21-50 pieces

More than 50

2 Do you have a defined "content pillar"?

A pillar is a topic where you are THE authority. Without one, your content is scattered and builds no recognition.

Yes, 1 pillar, clearly defined

Yes, 2-3 pillars

More or less, I talk about everything

I don't have a defined pillar

3 Do you repurpose your content into multiple formats?

One video can become: a post, carousel, newsletter, tweet, thread, clip. Repurposing multiplies reach ×5-10.

Yes, 1→5+ formats

Somewhat, 1→2-3 formats

No, I post and that's it

4 How many people regularly interact with your content?

No followers — interacciones. 10 comentarios recurrentes > 10.000 followers silenciosos.

Active community (10+ recurring people)

A few (3-9 people)

Few or none

5 What's your "virality" rate (posts that beat 10× your average)?

A viral post isn't luck — it's the signal that your content resonates. If you never go viral, something's missing.

1 in every 5 posts

1 in every 10-20

Almost never

I don't track it

6 Does your content generate leads or direct sales?

Content without conversion is a hobby. Authority must translate into business.

Yes, clients come through my content

Sometimes, but inconsistently

No, content is just visibility

7 On how many platforms do you publish consistently?

One platform done well > 3 half-done platforms. But distribution multiplies reach.

1 platform (done well)

2 platforms

3+ platforms

None consistently

8 Do you measure your content's performance?

No data, no optimization. The minimum: engagement rate, reach and conversions per content type.

Yes, with a dashboard/tracking

I check basic metrics

I don't measure anything

Sources: Adam Erhart, Jess Cook, Pat Flynn, Justin Welsh · CUBO-07 · 161 files, 98 videos
"A content library of 20-50 evergreen pieces gives you authority for months." — Adam Erhart
"10 recurring commenters are worth more than 10,000 silent followers." — Justin Welsh