💰 Value Metric Calculator

What should you charge as your pricing unit? Answer 5 questions and the tool recommends a value metric based on Patrick Campbell (24,376 SaaS companies analyzed).

Source: CUBO-05 · Patrick Campbell (ProductLed / Wynter) · Verified corpus

1. Does your customer get more value the more they use the product?

Example: a customer sending 10,000 emails/month gets more value than one sending 100.

2. Does your customer grow their team and need more accounts/licenses?

Example: a company going from 5 to 20 users needs more seats.

3. Can you measure the outcome your product generates for the customer?

Example: leads generated, conversions, attributable revenue, time saved.

4. Does your customer want to predict what they'll pay each month?

Some customers prefer fixed pricing. Others tolerate variation if value grows.

5. Do your largest customers get proportionally more value?

Example: a 100-employee company gets 10× the value of a 10-person one.

Methodology: decision tree based on Patrick Campbell's 3 value metric types (usage, user, outcome). Not a substitute for willingness-to-pay analysis.
Generado: Central Brain · Oct 1, 2026