Does your webinar funnel convert? 7 questions based on the funnels of Amy Porterfield and Jeremy Russell.
1 What type of presentation do you use?
Webinar is a broad term. It can be live, recorded, a masterclass, workshop or VSL. What matters is that it educates and sells.
🔴 Live webinar
📹 Automated webinar (recorded)
🎓 Masterclass or workshop
🎬 VSL (Video Sales Letter)
❌ I don't have a video presentation
2 Does your registration page capture emails?
The registration page is the webinar funnel's TOFU. Without email capture, there's no follow-up. Amy Porterfield captures emails BEFORE the webinar.
✅ Yes, it captures email + name
🟡 It only captures email
❌ I don't have a registration page
3 Does your webinar have the right 3 blocks?
Every converting webinar follows the structure: 1) Story/Problem (20%), 2) Content/Education (60%), 3) Offer/Close (20%).
✅ Yes, story → content → offer
🟡 More or less, but it's not systematic
❌ My webinar is content only, no offer
❓ I don't have a defined structure
4 How long is your webinar?
Optimal length varies: 45-60 min for live, 20-35 min for automated, 15-25 min for VSL. Longer isn't better — it's more boring.
⏱️ 45-60 minutes (live)
⏱️ 20-35 minutes (automated)
⏱️ 15-25 minutes (VSL)
⏱️ More than 60 minutes
❓ I don't know how long it is
5 What happens after the webinar?
The follow-up is where 50-70% of sales close. Amy Porterfield sends 3-5 emails after the webinar. Without follow-up, you lose most of them.
✅ A 3-5 email follow-up sequence
🟡 1-2 emails, but not systematic
❌ I don't follow up after the webinar
6 Does your offer have urgency?
Urgency is the webinar's conversion engine. Without urgency (expiring bonuses, limited seats, rising price), people "think about it" and never buy.
✅ Yes, limited-time bonuses + special price
🟡 Some urgency, but it's not convincing
❌ No urgency — the offer is always available
7 Do you measure the webinar's conversion rate?
The average webinar conversion rate is 2-5% of registrants. If you don't measure, you don't know if it works. Top marketers measure: registration → attendance → purchase.
✅ Yes, I measure registration → attendance → purchase
🟡 I measure attendance, but not conversion
❌ I don't measure anything
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Sources: Amy Porterfield, Jeremy Russell, Funnel Gorgeous, Results Funnel · CUBO-10 · 185 files
"A webinar funnel can actually take on many different forms. Webinars can be live, recorded, masterclasses, workshops, or VSL." — Funnel Gorgeous
"The follow-up is where 50-70% of sales happen. Amy Porterfield sends 3-5 emails after the webinar." — Results Funnel
🚀 Want your webinar content to be citable?
RankStudio SEO scores your article across 5 pillars. Make sure your TOFU content (the webinar's blog posts) is AI-citable.