CUBO-04 · B2B customer & pain points
Customer Interview Question Generator
Generate interview questions to uncover your customer's real pain points. Frameworks: Pain Points, JTBD, Voice of Customer.
1 What type of pain do you want to uncover?
Pain points fall into 4 categories. Which one matters most to you?
💰 Economic (losing money)
⏰ Process (losing time)
👥 People (losing talent/clients)
📈 Support (losing growth)
2 Who will you interview?
The interviewee's profile changes the questions.
Current customer
Ex-customer (churned)
Prospect (hasn't bought yet)
Competitor's customer (uses another solution)
3 Which framework do you prefer?
Each framework takes a different angle.
🎯 Pain Points (what hurts?)
🔧 JTBD (what are you trying to get done?)
🗣️ Voice of Customer (how would you describe it?)
🎲 All three