📋 Sales Page Checklist

The main promise. It must capture attention in <3 segundos. Contiene el resultado deseado + para quién.

• Does the headline promise a specific result?
• Does it say who it's for?
• Can it be read in <5 segundos?

Example: "How much does a website cost in 2026? Between $800 and $6,500 USD"

❌ Common mistake: "We're the best digital marketing agency" → no result, no audience

The story that builds credibility. "I've walked the path you want to walk."

• Does it explain why you're the right person?
• Does it include verifiable data (numbers, years, clients)?
• Does it connect with the reader's pain?

Example: "Across the 120 content audits we've done this year..."

The pain the customer already feels. You don't invent it — you name it.

• Does it describe the pain in the customer's words?
• Does it explain the consequences of NOT solving it?
• Does the reader feel seen?

Example: "Your sales page doesn't convert because it's missing sections."

💡 Use your customer's exact words (Voice of Customer — CUBO-04)

Your product/service as the solution to the pain. NOT a feature list — the outcome.

• Does it present the solution as an outcome, not a feature?
• Does it explain HOW it works (the mechanism)?
• Does it differentiate from competitors?

Example: "RankStudio scores your content across 5 deterministic pillars before you publish."

The specific "how". Without a mechanism, visitors don't understand HOW your solution works and they leave.

• Does it explain the process step by step?
• Is it easy to understand (no jargon)?
• Does the reader know exactly what will happen?

❌ Common mistake: skipping this section. Hawkins says it's the #1 reason people don't buy.

Testimonials, use cases, data, screenshots. "Don't take my word for it — look at the evidence."

• Does it have real customer testimonials?
• Does it include verifiable data/figures?
• Does it have screenshots or visible results?

💡 "Maybe there's no testimonials or anyone else saying it's good" — Josh Spector (CUBO-03)

Exactly what you get, at what price, and why now.

• Does it list everything included?
• Is the price clear (no surprises)?
• Does it have urgency (bonuses, seats, price)?

Example: "Just $49 USD · One-time payment · 14-day guarantee"

Minimize the buyer's risk. "If you don't like it, I'll give you your money back."

• Does it have a satisfaction guarantee?
• Is the guarantee clear (timeframe, conditions)?
• Does it reduce perceived risk?

💡 "Minimize the risk" — Hawkins (CUBO-03)

The button. The moment of truth. It must start with an action verb.

• Does the CTA start with an action verb?
• Does it say exactly what happens on click?
• Is the button visible without scrolling?

Verbos recomendados: start, try, download, subscribe, watch, share, fill out, find out, shop, order

❌ Common mistake: "More information" → doesn't say what happens. "Try it free" → does.