📊 Post-Andromeda Structure Checklist

In the post-Andromeda era, CBO beats ABO. The algorithm allocates budget better than you.

• Does your campaign use CBO (not ABO)?
• Do you have at least 3 ad sets under the CBO?
• Do you let the algorithm optimize (without interfering)?

💡 "CBO > ABO in the Andromeda era." — Ben Heath

Meta needs options. If you only change the overlay text, the algorithm will put only 1 in auction.

• Do you have at least 3-5 VISUALLY distinct creatives?
• Do you mix formats (image, video, UGC, carousel)?
• Are they NOT just text variations of the same creative?

❌ "5 ads that only change the overlay text → Meta will only put 1 in auction." — Dara Denney

Post-Andromeda, Advantage+ targeting beats manual targeting. The algorithm knows more than you.

• Do you use Advantage+ or broad targeting (not micro-segmentation)?
• Do you let Meta find your audience?
• Are you NOT using ultra-specific interests?

💡 "Advantage+ targeting > manual targeting in 2026." — Antonio Ventre

2024's metrics aren't 2026's. CTR and CPM still matter, but there are new signals.

• Do you measure hook rate (3-sec views ÷ impressions)?
• Do you measure CTR per ad set (not just campaign average)?
• Do you measure frequency (not >3 in 7 days)?

You don't need to split test every detail. You need "big swings" across your variants.

• Do you make "big swings" (not 1-word changes)?
• Do you test 3-6 different hooks per campaign?
• Do you let the test run long enough (not stopping it in 24h)?

💡 "I am actually taking much bigger swings in my variation testing." — Dara Denney

Creatives fatigue. You need a system to rotate before CTR collapses.

• Do you have new creatives ready BEFORE the current ones die?
• Do you monitor fatigue (falling CTR, rising frequency)?
• Is your creative cycle <21 días?

If the ad promises one thing and the landing page another, you pay for the click twice.

• Does the landing headline repeat the ad's promise?
• Do the ad's numbers appear on the landing page?
• Is the tone of voice consistent?

❌ "If the ad and the landing page say different things, you're paying for the click twice." — Ben Heath