💼 LinkedIn Profile Checklist
15 elements your profile needs to generate inquiries — not just likes
Source: Central Brain · CUBO-06 · Justin Welsh (155K+ seguidores) · Verified: ✅
👤 Section 1: Headline + Banner
Headline says WHO you help, WHAT result you deliver and HOW (not your job title)
Banner shows your value proposition or a concrete result (not generic)
Professional photo with clean background, visible face, smile
📝 Section 2: About
First 3 lines: hook + who you help + concrete result
Personal story: where you come from → what you learned → how you help
Clear CTA at the end: "Send me a DM" or "Book a call"
📊 Section 3: Featured
At least 2 pinned posts with high engagement
Link to your landing page or lead magnet
Content that proves your expertise (not just opinions)
🔗 Section 4: Experience
Every role describes results, not tasks
Include numbers: revenue, team, clients, growth
Your current company has a CTA in its description
📢 Section 5: Activity
At least 3 posts/week (ideal: 5-7)
You comment on 10+ posts in your market daily (engagement pods)
Your content follows the hooks + value + CTA system
You reply to every comment on your posts in <30 minutos
On Sunday you plan the week with the LinkedIn Post Template
💡 Justin Welsh: "LinkedIn isn't your CV. It's your sales page."
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