🎙️ Webinar Funnel Checklist

Your webinar funnel's TOFU. Without email capture, there's no follow-up.

• Does it capture email + name?
• Does it have a clear promise (what they'll learn)?
• Does it show credibility (who's teaching)?
• Does it have a countdown timer (if live)?

Every converting webinar follows: Story (20%) → Content (60%) → Offer (20%).

• Does it open with story/problem (20%)?
• Does it have educational content (60%)?
• Does it end with offer/close (20%)?

• Live: 45-60 minutes?
• Automated: 20-35 minutes?
• VSL: 15-25 minutes?

❌ More than 60 min = attention loss. Cut it.

• Special discount price (attendees only)?
• Limited-time bonus?
• Limited seats or rising price?

50-70% of sales come from the follow-up, not the webinar itself.

• A 3-5 email post-webinar sequence?
• Replay available 48-72h?
• A final urgency email (bonus deadline)?

💡 "Amy Porterfield sends 3-5 emails after the webinar." — Results Funnel

• Do I measure registration rate (landing → registration)?
• Do I measure attendance rate (registration → show up)?
• Do I measure conversion rate (attendee → purchase)?

💡 Average: 2-5% of registrants buy. If you're below that, review your follow-up and urgency.

• Live (more engagement, more urgency)?
• Automated (scalable, 24/7)?
• VSL (shorter, more direct)?
• Masterclass/Workshop (more educational)?