🔍 Funnel Hacking Guide

Find 3-5 competitors selling what you sell. Subscribe to their newsletter, buy their lead magnet, go through their full funnel.

• Did I identify 3-5 direct competitors?
• Did I subscribe to their newsletter?
• Did I download their lead magnet?
• Did I go through their full funnel (TOFU→BOFU)?

What pages do they have? In what order? What's the structure?

• Opt-in page (lead magnet)?
• Thank-you / bridge page?
• Webinar / VSL / Sales page?
• Order bump at checkout?
• Post-purchase upsell / downsell?

What do they sell? At what price? What bonuses? What guarantee?

• Main product price?
• Included bonuses (and perceived value)?
• Guarantee (timeframe and conditions)?
• Urgency (time, seats, price)?

Screenshots of: headline, subheadline, bullets, CTA, testimonials.

• Main headline (promise)?
• Bullets (key benefits)?
• CTA (verb + outcome)?
• Testimonials (format + data)?

What emails do you get afterwards? How many? How often? What urgency do they use?

• How many emails in the sequence?
• Frequency between emails?
• Urgency in the last emails?
• A 30-day re-touch?

Reverse-engineering = understanding the strategy. NOT copying the design or copy.

• Did I document the full structure?
• Did I identify what works and why?
• Did I adapt the strategy to MY audience?
• Did I create MY version (not a copy)?

💡 "You're reverse-engineering the strategy, not the design." — Russell Brunson