🗣️ Voice of Customer Guide

How to use your customer's exact words in your copy — 6 methods to capture their language

Source: Central Brain · CUBO-04 · 17hats, Sales Scripter · 64 files · Verified: ✅

The rule: The best sales lines are written by your customers. Your job is NOT to write creative copy — it's to find the words your customer already uses and put them on your page.

📝 Method 1: 1-on-1 interviews

Ask: "How would you describe this problem to a colleague?" Transcribe the answer verbatim.

❌ Copy written by you:

"Our tool optimizes your content workflow"

✅ Customer's copy:

"I waste 10 hours a week copying data from one sheet to another"

🔍 Method 2: Competitor reviews

Read your competitors' 1-2 star reviews on G2, Capterra, Trustpilot. The real pains live there.

❌ What the competitor says:

"Complete content analytics tool"

✅ What the customer says:

"I've been at it 3 months and still don't get what the dashboard does"

💬 Method 3: Forums and communities

Search Reddit, Quora, Facebook groups. The questions people ask = your headlines.

❌ What you think they search for:

"Best SEO tool"

✅ What they actually ask:

"Why doesn't my article show up on Google even though it's good?"

📧 Method 4: Support emails

Support emails are a goldmine. Every complaint = a pain you can use in your copy.

🔎 Method 5: On-site searches

What do visitors search in your internal search box? That's what they want and can't find.

📊 Method 6: Post-purchase surveys

"What almost stopped you from buying?" → The answer is your #1 objection.

Where to find Voice of Customer:

Does your copy use your customer's words?

RankStudio scores your content before you publish.

Probar RankStudio →
RankStudio · Voice of Customer Guide · Central Brain · CUBO-04 · rankstudiolab.com

‹ Recursos imprimibles · Free tools