✍️ Swipe File: 20 CTAs Probados

Action verbs that convert — for buttons, emails, posts and landing pages

Source: Central Brain · CUBO-03 · Josh Spector, Dara Denney · Verified: ✅

The rule: "Start that call to action with action verbs like start, try, download, subscribe, watch, share, fill out, find out, shop, or order." — Dara Denney (CUBO-03)

🟢 Low-Friction CTAs (free trial)

ProbarTry RankStudio freeLanding page

ProbarTry the live demoHomepage

DescargarDownload the checklistLead magnet

DescubrirDiscover your creative's gradeTool

CalcularCalcular mi engagementCalculator

AuditarAudit my articleSEO

SeeSee the 3 toolsHomepage

🟡 Medium-Friction CTAs (sign-up / email)

SuscribirSubscribe to the newsletterBlog

RegistrarseSign up freeApp

UnirmeJoin the waitlistPre-lanzamiento

RecibirGet the report in my emailLead magnet

AccederGet the free resourcePremium content

🔴 High-Friction CTAs (purchase / commitment)

ComprarBuy the Founder PassCheckout

ReservarReservar mi lugarWebinar

AgendarBook a callDiscovery call

EmpezarStart my 14-day trialSaaS

InscribirmeEnroll in the courseTraining

SolicitarRequest a personalized demoEnterprise

ContratarGet the annual planSubscription

💡 Tip: The right CTA for the context

Redes sociales: Low-friction CTAs (see, download, calculate).
Email nurture: Medium-friction CTAs (sign up, get, receive).
Sales landing page: High-friction CTAs (buy, enroll, start).
Hero button: Always low-friction. The price comes later.

❌ CTAs that DON'T work

"More information" → doesn't say what happens
"Submit" → generic, doesn't say what gets sent
"Click here" → doesn't say what's on the other side
"Contact us" → an agency CTA, not a product one
"Yes, I want this" → manipulative, breeds distrust

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