🎬 UGC Brief Template

The exact brief for creators to make ads that feel organic — not ads

Source: Central Brain · CUBO-01 · Verified: ✅

The rule: UGC that looks like an ad = skipped. UGC that looks like a friend's recommendation = converts. Your brief is the difference.

📋 Section 1: Basic info

Brand / Product:

Product URL:

Price:

Plataforma destino:

👤 Section 2: The creator

Creator type:

Demographics:

Tono:

💬 Section 3: The script (NOT a script — a framework)

Hook (primeros 3 segundos):

Problem / Pain point:

Solution (your product):

Specific result:

CTA:

✅ Section 4: Quality checklist

Vertical video (9:16), minimum 1080p

Clear audio (no echo, no background noise)

Luz natural o ring light (no cuartos oscuros)

The product shown in use (not just in the box)

Length: 15-30s (ads) or 30-60s (organic)

No brand logos in the video (it feels organic)

The creator talks to camera (no voiceover)

Subtitles included (85% watch without sound)

💡 Consejo: Give the creator creative freedom within the framework. The best UGC is born when the creator feels free, not when they read a script.

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