📝 LinkedIn Post Template

The exact structure for posts that generate inquiries — not just likes

Source: Central Brain · CUBO-06 · Justin Welsh (155K+ seguidores) · Verified: ✅

📐 The Structure (5 parts)

1. HOOK (Line 1): Contrast, question, or provocative statement. 150 characters max.

2. CONTEXTO: Why this matters. Data or your own experience.

3. VALOR: 3-5 actionable points. Each starting with a verb.

4. CIERRE: One-line summary + open question.

5. CTA: "Comment [word] and I'll send you [resource]" or "DMs open."

Hook: "90% of LinkedIn posts are boring. Here's how I fixed mine:"

Contexto: "I'd been publishing for 6 months with no results. My engagement was <0.5%. Then I changed 3 things."

Valor:
1. I killed the generic first line
2. I added a concrete stat to the hook
3. I closed with a question (not a statement)

Cierre: "In 30 days I went from 200 to 2,000 views/post. Which one will you try first?"

CTA: "Comment HOOKS and I'll send you my 10 favorites."

"On [date] I lost [X]. It cost me [Y]. I learned [Z]. And today [result]. Has it happened to you?"

"[Surprising stat]. Here's why it matters: 1. [Impact] 2. [Consequence] 3. [What to do] Are you measuring it?"

"[Conventional wisdom] is wrong. Here's the truth: [Argument] Do you agree?"

"Do you do [X]? If not, you're losing [Y]. Here are 5 things to do today. Save this post."

💡 Justin Welsh: "Post what you learned, not what you know. Vulnerability sells."

RankStudio scores your copy before you publish it on LinkedIn.