💰 Van Westendorp Template

4 questions to find your product's optimal price range

Source: Central Brain · CUBO-05 · Patrick Campbell (24,376 empresas) · Verified: ✅

The method: Ask these 4 questions to 20+ people in your target market. Where the curves cross = your optimal price. No guessing, no intuition.

❓ Question 1: Too cheap

"At what price would you consider this product to be too cheap for it to be of good quality?"

Answer range:

Response log (minimum 20):

#	Respuesta	#	Respuesta
1		11
2		12
3		13
4		14
5		15
6		16
7		17
8		18
9		19
10		20

❓ Question 2: Cheap

"At what price would you consider this product to be a good deal — so cheap you wouldn't hesitate to buy it?"

Answer range:

❓ Question 3: Expensive

"At what price would you consider this product to be expensive — but you'd still be willing to buy it?"

Answer range:

❓ Question 4: Too expensive

"At what price would you consider this product to be too expensive to consider it?"

Answer range:

Your optimal price range

Where "Cheap" and "Expensive" cross = your optimal price
Where "Too cheap" and "Too expensive" cross = your acceptable range

Optimal price: $ __________
Acceptable range: $ __________ to $ __________

💡 Consejo: "Too cheap" is also a problem. If your price is too low, you breed distrust. Price is a quality signal.

Does your pricing align with your value metric?

RankStudio scores your content before you publish.

Probar RankStudio →

‹ Recursos imprimibles · Free tools